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Our key people

DR C. JOHN BAKER, ONZM - Chief Executive Officer

(PhD, MAgrSc, BAgrSc)
John Baker holds a PhD in agricultural engineering, a Masters degree in soil science and a Bachelors degree in agricultural science. In 2006, John was awarded an ONZM (Officer of the NZ Order of Merit) by the New Zealand Government for his services to agriculture.

W.R. (Bill) RITCHIE - General Manager

(MAgrSc (Hons), BAgrSc)
Bill Ritchie holds a Masters (Hons) degree in agricultural engineering and a Bachelors degree in agricultural science. Second in command of the Cross Slot® project specialising in management, marketing and technology transfer.
Bill Ritchie

DAVID J. ROBINSON - Chief Design Engineer

Dave Robinson holds a New Zealand Certificate of Engineering and joined the team as its principal development engineer, several years before it moved from Massey University to Baker No-Tillage Ltd.

N B (Bruce) ULLRICH OBE - Financial Director

(B.Com. (Cant); M.B.A. (Massey); F.Inst.D (UK); A.C.A (Hon.Ret'd); Hon. Professor (Shanxi College of TCM) & (Beijing Open U))
Bruce Ullrich was awarded an OBE for services to New Zealand. He joined the team as a financial advisor (and later, Financial Director) in 1995 after watching its progress from the sidelines for several years.