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Our key people

DR C. JOHN BAKER, ONZM  - Chief Executive Officer

(PhD, MAgrSc, BAgrSc)
John Baker         holds a PhD in agricultural engineering, a Masters degree in soil science and a Bachelors degree in agricultural science. In 2006, John was awarded an ONZM (Officer of the NZ Order of Merit) by the New Zealand Government for his services to agriculture.
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W.R. (Bill) RITCHIE  - General Manager

(MAgrSc, BAgrSc)
Bill Ritchie holds a Masters degree in agricultural engineering and a Bachelors degree in agricultural science. Second in command of the Cross Slot® project specialising in management, marketing andtechnology transfer.
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DAVID J. ROBINSON  - Chief Design Engineer

(NZCE)
Dave Robinson holds a New Zealand Certificate of Engineering and joinedthe team as its principal development engineer, several years before it moved from Massey University to Baker No-Tillage Ltd.
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N B (Bruce) ULLRICH OBE  - Financial Director

(MBA, B.Com)
Bruce Ullrich was awarded an OBE for services to New Zealand. He joined the team as a financial advisor (and later, Financial Director) in 1995 after watching its progress from the sidelines for several years.
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