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Our key people

DR C. JOHN BAKER, ONZM - Chief Executive Officer

(PhD, MAgrSc, BAgrSc)
John Baker holds a PhD in agricultural engineering, a Masters degree in soil science and a Bachelors degree in agricultural science. In 2006, John was awarded an ONZM (Officer of the NZ Order of Merit) by the New Zealand Government for his services to agriculture.
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W.R. (Bill) RITCHIE - General Manager

(MAgrSc, BAgrSc)
Bill Ritchie holds a Masters degree in agricultural engineering and a Bachelors degree in agricultural science. Second in command of the Cross Slot® project specialising in management, marketing and technology transfer.
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Bill Ritchie

DAVID J. ROBINSON - Chief Design Engineer

(NZCE)
Dave Robinson holds a New Zealand Certificate of Engineering and joined the team as its principal development engineer, several years before it moved from Massey University to Baker No-Tillage Ltd.
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N B (Bruce) ULLRICH OBE - Financial Director

(B.Com. (Cant); M.B.A. (Massey); F.Inst.D (UK); A.C.A (Hon.Ret'd); Hon. Professor (Shanxi College of TCM) & (Beijing Open U))
Bruce Ullrich was awarded an OBE for services to New Zealand. He joined the team as a financial advisor (and later, Financial Director) in 1995 after watching its progress from the sidelines for several years.
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