Our key people

DR C. JOHN BAKER, ONZM - Chief Executive Officer

  • PhD, MAgrSc, BAgrSc
  • PhD in agricultural engineering
  • Masters degree in soil science
  • Bachelors degree in agricultural science
  • Chartered Engineer and Fellow of the Institution of Agricultural Engineers
  • Made an Officer of the NZ Order of Merit by Queen Elizabeth II for services to agriculture
  • Created the initial vision in 1967, led the science and has played a leading role in all CROSS SLOT® design and business matters, as well as co-authoring four books on the subject.
  • An early opener design became known as the "Baker Boot", (and is now the largest selling opener in Asia) as the "T boot".
  • Published 80 international scientific papers,
  • Supervised 27 graduate students on the topic
  • Countless popular press articles and made numerous televison and radio appearances.
  • Key-note speaker at international no-tillage conferences and addressed the US Senate on the topic in 1989. He is an acknowledged international authority in Low-disturbance no-tillage
  • Awarded a Science and Technology Medal by Royal Society of New Zealand
  • President of a USA no-tillage company
  • Director of the Massey University Agricultural Machinery Research Centre for 10 years before commercialising the Cross Slot® brand

N B (Bruce) ULLRICH OBE - Financial Director

B.Com, M.B.A., F.Inst.D, A.C.A (Hon. Ret'd), Hon. Professor (Shanxi College of TCM) & (Beijing Open U)

  • Joined the team as a financial advisor (and later, Financial Director) in 1995
  • Was awarded an OBE for services to New Zealand.
  • Partner KPMG (12yrs)
  • Paul Harris Fellow
  • Chef de Mission 3 NZ Olympic and Commonwealth Games Teams
  • VP NZ Olympic Committee
  • Served on the council of two major universities
  • Director of many international companies

GAVIN PORTER - Director Cross Slot USA


AARON JONASSEN - Development Engineer

BE (Hons)